Book
—
-Grayscale
-Serif font
-Author
-Wide spacing
-Centered
-Publisher information
-Formal tone
-Paragraph format
-Cited sources
-Notes at end
-Headers and footers
Blog
—
-Color
-Sans serif
-Formatted as a list
-Images
-No citations
-Promotion of own social media
-“Expanded version of Twitter thread”
-Date and author at beginning
-Social media links